to reposition a product

См. также в других словарях:

• reposition — re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing products: •… …   Financial and business terms

• reposition — [[t]ri͟ːpəzɪ̱ʃən[/t]] repositions, repositioning, repositioned 1) VERB To reposition an object means to move it to another place or to change its position. [V n] It is not possible to reposition the carpet without damaging it. 2) VERB To… …   English dictionary

• reposition — reposition1 /ree peuh zish euhn, rep euh /, n. 1. the act of depositing or storing. 2. replacement, as of a bone. [1580 90; < LL reposition (s. of repositio) a laying up, equiv. to L reposit(us) (see REPOSIT) + ion ION] reposition2 repositionable …   Universalium

• reposition — /ˌri:pə zɪʃ(ə)n/ verb to change the position of a product or company in the market ▪▪▪ ‘…it is thought that the company will reposition the range in the mass market or relaunch it’ [Marketing Week] …   Marketing dictionary in english

• reposition — I. noun Date: 1588 the act of repositing ; the state of being reposited II. transitive verb Date: circa 1859 1. to change the position of 2. to revise the marketing strategy for (a product or a company) so as to increase sales …   New Collegiate Dictionary

• reposition — rɪːpÉ™ zɪʃn n. act of restoring to a former condition v. restore to a former condition; move into a new position; devise a new marketing plan for a product in order to increase sales …   English contemporary dictionary

• reposition — verb adjust or alter the position of. ↘change the image of (a company, product, etc.) to target a different market …   English new terms dictionary

• reposition — I re•po•si•tion [[t]ˌri pəˈzɪʃ ən, ˌrɛp ə [/t]] n. 1) the act of depositing or storing 2) srg replacement, as of a bone • Etymology: 1580–90; < L repositiō, der. (with tiō tion) of repōnere to replace; see reposit II re•po•si•tion [[t]ˌri… …   From formal English to slang

• repositioning — reposition re‧po‧si‧tion [ˌriːpəˈzɪʆn] verb [transitive] MARKETING if a company repositions a brand, product etc, it tries to get people to think about it in a new and different way in relation to the company s other products and to competing… …   Financial and business terms

• Venture capital financing — To start a new company or to bring a new product to the market, the venture may need to attract financial funding. There are several categories of financing possibilities. If it is a small venture, then perhaps the venture can rely on family… …   Wikipedia

• Rebranding — is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand s logo, brand name, image, marketing… …   Wikipedia